Franchisesmith Podcast

Franchising
Benefits, Alternatives and Feasibility:
  • What is a Franchise?
  • Benefits of Franchising
  • Alternatives to Franchising
        1.Company Owned Units
        2.Joint Ventures
        3.Independent Agents
        4.Cooperative Associations
        5.Traditional Wholesale Programs
        6.Licenses and Business Opportunities
        7.Distributorships
  • Business Opportunities: Traps for the Unwary Franchisor
  • Is Your Business Ready to be Franchised?
  • Franchise Feasibility Study

The Amended FTC Franchise Disclosure Rule:
  • The Amended FTC Rule: History and Purpose
  • The Amended FTC Rule: Phase-In Period / State Franchise Registrations
  • The Amended FTC Rule: Disclosure Information
  • The Amended FTC Rule: Method and Timing of Making Disclosures

Franchise Laws:
  • Franchise Disclosure Laws
  • Franchise Registration Laws
  • Franchise Relationship Laws
  • Franchise Sales Process
  • Financial Performance Representations by Franchisors
  • Franchise Opportunity Advertising / Franchise Insurance

Buying or Selling a Franchise / Franchise Agreements:
  • Buying a Franchise / Franchise Agreement Contents
  • Clear Language in Franchise Agreements
  • Franchise Agreements Should be Strong, Yet Fair
  • Selling Your Franchise

Trademarks
Trademark Basics
  • What is a Trademark?
  • Establishing Trademark Rights
  • Strength of Trademarks
        1.The Distinctiveness Spectrum
        2.Secondary Meaning

Trademark Registration:
  • Why Register?
  • The Registration Process

Copyrights
 • Copyright Protection and Registration / Copyright in the Franchise Context